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Advanced Program in Digital Marketing Strategy (APDMS)

Advanced Program in Digital Marketing Strategy (APDMS)

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Course Highlights

  • Campus learning at IIM and interactive classroom sessions at NIIT centres

  • Get in depth knowledge on Digital Marketing & learn effective Strategies to plan, implement & measure DM campaigns

Mode of learning: Online Classroom

Course Overview

What is this course about
  • The Advance Program in Digital Marketing Strategy has been designed to provide a solid foundation for marketers who want to specialize in Digital Marketing Strategy

  • The course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing

  • It will provide in-depth knowledge on Digital Marketing and Analytics including understanding the need for digital marketing, creation and execution of digital marketing plans and assessing the impact of Digital Marketing Strategy

  • The Program faculty will focus on the synergy between field practice and class learning

  • This is a six-month program that is divided into three modules. First module cover core concepts of marketing followed by second module on basics of digital marketing. Third module cover advance digital marketing strategies concepts

Who should do this course ?
  • Professional with Minimum 2 Years of work experience after graduation are eligible for the program

  • Graduate/Post Graduate in any discipline with 50% marks

  • 2years+ minimum work experience post-graduation

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