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Advanced Customer Analytics

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₹ 98,766

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Course Highlights

  • Certificate of Completion from IIM Ahmedabad

  • Early Bird Offer

  • IIM Alumni Status

Duration: 3 Days

Mode of learning: Classroom

Course Overview

Who should do this course ?
  • The course is designed for managers and organizations willing to explore and exploit data analytics for effective decision making.

More about this course
  • The objective of our program is to provide hands on experience in customer and marketing analytics. The program takes a step by step approach to develop a holistic approach to elucidate the core concepts used in this emerging domain, and train managers to apply some of the advanced modelling techniques appropriate for the decision context. We start with a basic module on marketing analytics and move towards developing more advanced models of customer profitability. Thus, this course will provide managers the skill sets necessary for making a difference in the real world.

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Curriculum

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