|Course or Certification Name||Category||Location||Mode of learning|
|General Management Programme for Senior & Middle Level Executives||Classroom|
|Develop in-demand marketing skills||Online self study|
|S. P. Jain Global Executive MBA (EMBA)||Executive Program in Business Analytics & Data Science||Classroom|
|XLRI Executive Development Program in Strategic Management||Strategic Management||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|PG Certificate Program in Marketing & Brand Management by MICA||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|Course in Strategic Retail Management (CSRM)||Retail management||Classroom|
|Executive Post graduate Certificate in Strategic Management||Executive Program in Business Analytics & Data Science||Classroom|
|Certified Brand Manager Government Certification||PR & Branding||Offline self study|
|EMBA - Digital Marketing||Executive Program in Business Analytics & Data Science||Classroom|
|Advanced Management Programme for Infrastructure||General Management||Classroom|
|NMIMS - PG Diploma in Marketing Management||Marketing Planning||Noida , Delhi , Gurgaon , Chandigarh , Bangalore , Hyderabad , Chennai , Ernakulam||Online Classroom|
|IIMC Advanced Program in Strategic Management Batch - 10||Strategic Management||Classroom|
|Key Account Management||Sales Management||Classroom|
|PGDM IN MARKETING MANAGEMENT||Executive Program in Business Analytics & Data Science||Classroom|
|Performance and Reward Management By IIT Kharagpur||Appraisal Management||Online self study|
The four-and-a-half-day General Management Programme has been designed for senior and middle-level executives of Indian manufacturing and service firms, who are drivers of not only their own firms, but also the Indian economy as a whole. The programme intends to update participants on various current economic, environmental, social, political, legal and functional issues, and expose them to a learning environment to help them assess the impact of their decision-making process. It is expected that the learning and discussion in the classroom will help participants make better, informed decisions in real-life, and thereby help their firms stay competitive in this globalized world.
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in: Creating and sustaining a brand; Marketing through digital channels, such as social media; Consumption behaviour across buying contexts; Marketing metrics; Digital brand engagement; Digital brand reputation management.
THE EXECUTIVE MBA (EMBA), is a part-time integrated course designed to meet the needs of professionals who wish to pursue an MBA degree without interrupting their careers. The coursework is rigorous and demanding; the result is a learning experience that ranks among the finest available in the region today. Our program is unique in that it allows you to study at a pace that suits your career, tailor your learning to a specific area of interest, gain unique leadership and decision-making attributes and transform into a strong decision-maker on graduation.
Strategic management is no longer the preserve of top management. The middle manager is now being perceived as a very important cog in the strategic management process. Though they contribute to formulation and implementation of strategy and of solving problems that define the direction of the firm, many middle level managers are not aware of the formal processes and tools of strategic management. Thinking primarily at the functional level, often binds organizations into silos of partitioned thought. A strategic perspective enables liberation from these silos and promotes achievement of goals at the organization level. In recent years, there has been a lot of discussion on organizational competencies and resources as the starting point of strategy. However, many organizations still continue with the traditional strategic management framework as their formal mechanism for planning. Yet, many leaders and managers implicitly use the resource based logic in making strategic decisions. This course intends to explicate the role of industry analysis, innovation focus and resource based thinking in strategizing for growth.
This program is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behaviour and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The program concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.
Course in Strategic Retail Management (CSRM) is a professional programme. It is an integrated part of the supply chain management and is procured in an exceptionally competitive environment. This course is designed to enhance leadership in Indian retail segment and allows the participants to learn to promote sales and customer satisfaction by using the retail methods and technology, evaluate their own retail strategies, and discover new business models from global market segments | Participants are taught about introduction and concepts of Retail Management, Retailing Trends, Relationship Marketing, Information Technology in Retailing, Pricing And Merchandising, and Segmentation, along with relevant case studies, lectures and panel discussions. The programme helps participants to learn first-hand from international best practices and stay ahead of the business trends
Executive Post graduate Certificate in Strategic Management (EPGCSM) is a professional programme by Indian Institute of Management Kozhikode (IIM-Kozhikode). It is a 1-year programme including 189 study hours. The course aims at providing specialized learning in the field of Strategic Management and includes topics like strategic planning and implementation, competitive strategies, mergers & acquisitions, corporate expansion and governance, and competitive intelligence, among others. | Lectures will be imparted through a two-way audio/video synchronous telecommunication. | Programme Deliverables | Develop your entrepreneurship and business skills | Improve your analytical thinking and decision making capabilities
A Brand Manager has to develop various strategies and make various marketing analysis in order to ensure that a brand is successful. The Certified Brand Manager course by Vskills is specifically designed for candidates to get proper training and receive the requisite skills necessary for developing, managing and maintaining the brand image as per an organisation’s needs. It is a government-certified course and assesses the candidate’s on various areas related to brand management.
EMBA - Digital Marketing by Mewar University is a 1 year programme in marketing. The course aims at offering a complete understanding of marketing principles, internet, digitization advances, and social media networking. The course will help the participants become aware of various forms of digital media and make them understand how businesses can interact with their customers and partners to ensure the best of ROI | Programme Deliverables | Gain expertise in areas like integrated marketing, social media marketing, strategic brand management and global marketing | Learn the aspects of integrated marketing communications and consumer behavior | Focus on both theoretical concepts and practical digital marketing skills | Acquire the necessary skill sets to build consumer base and help the business grow substantially
Advanced Management Programme for Infrastructure (AMPI) is a structured and professional programme designed to cater to the urban infrastructure segment of Asian and African countries. It a 12-month part-time programme, designed to impart a blended learning format. The course aims to empower the mid-career professionals with the necessary skills and competencies of strategic planning, finance, economics, law, social and environmental issues, public policy, and others. It facilitates | Classroom Learning: An orientation session of two days is organized at the start of the programme. Classroom learning is delivered quarterly through four residencies of nine days each. In each residency, full days of teaching is involved and some co-curricular engagements are scheduled for evenings. Participants need to stay on campus during every residency | Online Learning: An online interactive technology platform is used to impart learning while the participants are not available on campus. Courses and tutorials are organized to clarify doubts of the participants | Self-Study: Participants need to spend 8 -10 hours weekly for studying pre-reading material before classes, in each term. These materials are available in the form of textbooks, cases, articles, and others. Materials will be available for all the participants though a Learning Management System in advance
One of the biggest challenges being faced by marketing managers around the globe today, is establishing a marketing plan that is cost conservative and also delivers optimum results. This is where the Postgraduate Diploma Program in Marketing Management gives your career an edge | One of our most sought after distance learning PG programs, this two year program delivers a sound understanding of the principles of marketing ready to be practically applied in the corporate world. The progressive curriculum, constantly updated to keep in tandem with today’s times, explores contemporary marketing techniques and offers an understanding of marketing at a domestic and global level | Over a period of two years of distance learning with lectures on the weekends, young professionals like you will explore the exciting field of marketing and its related fields of advertising, public relations, media management and the most critical vertical of them all – sales | This Post Graduate Diploma program will help you master the art and science of identifying the target market and crafting communication that talks to them in their language
Developing a strategic thinking mode – understanding how power is wielded and negotiated in multiple contexts, especially amidst great ‘complexity’ | Understanding strategic landscapes of industries, including the interface with law and regulation, and institutional variation across nations | Discerning the strategic significance of few contemporary developments such as outsourced models of business, vigorous use of informatics, delayering of organizations, modulations of product
Key Account Management (KAM) Programme provides frameworks to understand buyer-seller relationships and managing Key Account Management (KAM) in business markets. It will show how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts. At the end of the programme, you will have the tools to create a strategic key account plan for a specific customer.
Post Graduate Diploma in Management – Marketing Management by MIT School of Distance Education is a specialized programme. The course covers various aspects of marketing management, including product development, design and management, brand management, marketing, and customer and business relationships, among others. The participants will also learn the essential concepts of digital marketing on various online channels. | Programme Deliverables | Reach out to the right audience through right medium at the right time | Learn different business domains such as business development and lead generation
In the present highly competitive environment, what organizations strive to uncover is, what is it that can take them ahead of their competitors? Or in other words, what can be their competitive advantage? The answer lies in what we have been considering for ages as human resources but indeed is the key organization resource; we refer to as, “human capital” today. Any organization that succeeds in retaining motivated employees can pull off successfully in turbulent times by maintaining a sustainable competitive advantage through its motivated and talented human capital. But the question is; how to retain and make sure that an organization moves hand in hand with its human capital. Performance and Reward management is the key which offers a basis to an organization to turn and transform its human capital as its strategic business advantage. Performance management and reward management offers tool to an organization to not just retain its skilled workforce but to keep them motivated to perform to their best of ability. Many organizations have reported managing performances and designing an effective reward system as their key concern owing to diversified backgrounds and needs of the employees. The present course will offer a sound basis to the individuals who later will join as HR managers or practioners or HR learners in developing an understanding towards performance and management of human resources which indeed will always be relevant for an organization. The course contents have been designed specifically to not just build a base but to foster a holistic understanding towards the concepts.